Education is crucial in this industry. Sure, you and your therapists have all been educated to a high standard in how to give customers the best treatments possible. But not many of you have gotten much in the way of education when it comes to how best to make your salon massively successful and then run it as such.
Regardless of the economy, you should include provision in your budget for education every year – no exception! Education is the way to better your business self and take your business from its current base to its full potential, so spending money on educating yourself on how to do this should be on the ‘definite’ to do list, not the ‘maybe in the future’ one.
Just think – would you like to be running a hugely successful business that only requires you to check up on it once or twice a week? Would you like your salon to be staffed by talented and happy therapists, and have a database of satisfied regular customers?
Yes? Well the way to get there is education, by learning from people who started where you are and know the pitfalls to avoid and the smart way to do things to get to the next level.
“I feel education is very important,” salon owner Elaine Byrne says. “For me it’s how to develop my skills as a business owner. I opened my own place because I wanted to give people the best treatments possible – the business side of things wasn’t what drove it - but it
is a business now and I have to make practical decisions.”
Similarly, owner of Pure Escape salon Sandra Masterson has done a huge amount of training and says education is “imperative” for her.
“I’ve still a hell of a lot more to learn,” she says. “I need the inspiration to help me do that, especially in this economy.”
Every salon owner should try to attend at least three or four seminars each year. Elaine, who regularly goes to seminars, says they are great places to get new ideas and motivation, and make you more aware of your business.
Any seminar worth its salt will give you tips and tricks to boost your business, with loads of up-to-date methods that you might not know about.
“I constantly search for industry-only seminars,” Sandra says. “It’s easy to work too much
in the business and not
on the business – doing these sessions helps you look in from the outside, hear what other people have done, and then make a better decision on whether it’ll work for you. I find out something new all the time. Things that worked before don’t necessarily work in this economic climate, so you constantly need to update.”
The upcoming Catherine Trebble led “Fill Your Appointment Book with All the Clients You Need” seminar is your way to get up to speed on how to make your business the best it can be straight away.
More information is available on
www.fullappointmentbook.com. Bookings can be made through the
Phorest office or on the
Full Appointment Book website.
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